Clever content distribution can result in 5 times more reach.
Make sure your content is seen, not just created
Creating content is only part of the job.
If it isn’t distributed properly, it won’t reach the people it’s meant for. That’s where many businesses fall short.
Content distribution focuses on getting your content in front of the right audience, through the right channels, at the right time.
That includes social media, email, search and paid activity where needed. Each channel plays a role, but the key is using them in a coordinated way rather than treating them as separate activities.
As a video-led approach, distribution is built around content that is designed to perform. Video acts as the core, with supporting content used to extend reach and maintain consistency across channels.
The aim is simple. Maximise the value of the content you create and make sure it contributes to your wider marketing, not just fills space.